GinGin Coffee is a micro coffee shop located in Taipei, Taiwan. By holding the spirits of rebellion and innocence by offering take-away coffee and drinks, GinGin tries to find a effortless way to create a new kind of coffee lifestyle. GinGin comes from the word of "giraffe's neck" in Chinese. In order to demonstrate the feeling of "rebellion" at GinGin, the giraffe icon is illustrated in a scoffing characteristic and careless attitude, and also the use of contrasting blue with yellow color. Regarding to the packaging design, we avoid using excessive decorations. Also we want to focus on content and the object by having a straightforward layout design.