GinGin Coffee was originally a micro coffee shop located in Taipei, Taiwan. From 2017, the business form based on take-out coffee has been transformed into a spacious interior space with a sense of design. By holding the spirits of rebellion and innocence by offering take-away coffee and drinks, GinGin tries to find a effortless way to create a new kind of coffee lifestyle.
The “Blue and Gold Party” is GINGIN COFFEE’s annual celebration. In addition to inviting customers to come back and join in the fun for a while, at the celebration, they also announce their new menu and alcoholic drinks. For this year’s invitation/menu, we infused with design with the store’s interior design: Arching doors and windows, and a blue/gold color palette, calling attention to the name of the party. For the envelope, we selected mulberry paper with gold strands running through it, to add to the overall weight of the printing. This made the menu not just a menu, but also a finely designed object that people will want to hold as a keepsake.
We chose to use risograph printing. Riso printing creates unique, enchanting effects that allow the menu to show off in different ways. For the interior design, we added an instruction/direction card, which guests can use to find the ingredients and introductions that correspond to the different menu items. This strengthens the sense of guest > design object > menu item interactivity.