TAWSON is a completely new furniture brand, located in Taichung City, Taiwan. The owner hoped to strengthen the brand’s identifiability, and increase readability. We therefore decided on a bold, sans serif font face orientation, with a circle as the basic shape. We altered the letters based on this principle, to make the overall characters smoother and more unified.
For the business cards, we used Curious Matter 380g/Andina Grey. Matter is rough to the touch, almost like sandpaper; this lends it an overall feeling of great heft. The raised print is also quite beautifully done, making the TAWSON logo, even without color, remain the clear focus of the card.