DESIGNER - KuanYu Lin
TAWSON is a completely new furniture brand, located in Taichung City, Taiwan. The owner hoped to strengthen the brand’s identifiability, and increase readability. We therefore decided on a bold, sans serif font face orientation, with a circle as the basic shape. We altered the letters based on this principle, to make the overall characters smoother and more unified.
For the business cards, we used Curious Matter 380g/Andina Grey. Matter is rough to the touch, almost like sandpaper; this lends it an overall feeling of great heft. The raised print is also quite beautifully done, making the TAWSON logo, even without color, remain the clear focus of the card.
名片紙張使用Curious Matter 380g /Andina Grey,Matter手感粗糙且類似磨砂的效果,整體極具份量感,打凸呈現也相當完美,使TAWSON logo在無底色的情況下,依然是名片上的重點。