蕨蕨 sq.fern
Designer- KuanYu Lin
︎︎︎
Creations by sq.fern start with observing life. They are a workshop that focuses on every little detail – a place where they put painstaking care into their handmade wood creations.
We were entrusted by sq.fern to create their new brand logo. We started with a basis in the Hei Regular font face, similar to ferns, and made adjustments from there. The type develops and transforms like a fern leaf; we used unfurled leaves on the ends of strokes, where the font face expands. We also added a sense of expansion in the middle of the strokes, to add to the contours of the fern-like font face.
蕨蕨木坊以生活中的觀察作為創作的起點,是一家專注於每個細節,並細心投入在木頭創作上的手作工作室。
此次為蕨蕨委託製作新的品牌Logo,以蕨類字體是基於Hei Regular字型的基礎下去做調整,由蕨類的葉面形狀發展變形,將展開的葉形運用在字體開散的末端,以及在筆畫中帶入分裂感,加強蕨類在字型裡的輪廓。
We were entrusted by sq.fern to create their new brand logo. We started with a basis in the Hei Regular font face, similar to ferns, and made adjustments from there. The type develops and transforms like a fern leaf; we used unfurled leaves on the ends of strokes, where the font face expands. We also added a sense of expansion in the middle of the strokes, to add to the contours of the fern-like font face.
蕨蕨木坊以生活中的觀察作為創作的起點,是一家專注於每個細節,並細心投入在木頭創作上的手作工作室。
此次為蕨蕨委託製作新的品牌Logo,以蕨類字體是基於Hei Regular字型的基礎下去做調整,由蕨類的葉面形狀發展變形,將展開的葉形運用在字體開散的末端,以及在筆畫中帶入分裂感,加強蕨類在字型裡的輪廓。
![](https://freight.cargo.site/t/original/i/b0495fbb8494bff63402fed2d300f512150cd7883de0c8aeeac6b5ec9d3d697e/2325a6119195773.6098e6012c1f1.png)
![](https://freight.cargo.site/t/original/i/5ef1330a5ff010613735271c7d52aca4894778cb4572fe0f02ea20182fd20781/a84c99119195773.6098e3ab31a63.png)
![](https://freight.cargo.site/t/original/i/6e5cd6929762a9f95a2bb0e1bdcb9db1989d0f612a26b6f1128182e4255a5bfd/e76cbd119195773.6098e48052f82.png)
![](https://freight.cargo.site/t/original/i/9a7bfef3e0905f782a172a1af22f5934418fc3a9adc36ee931d031d4c21ddcf2/a422f1119195773.6098e3ab2fcf9.png)
![](https://freight.cargo.site/t/original/i/05b323cc01eb56f266887f57ad7a84344b2b747091f1f8c217c8747a8933483a/114aef119195773.6098e3ab3142b.png)
![](https://freight.cargo.site/t/original/i/1d5b73b9220cfd2ada16514b8954224f48a075db6df7798713d3fff62a887f0e/464884119195773.6098e3ab30c58.png)
![](https://freight.cargo.site/t/original/i/2b1545155dd1d623dd3a9ea97740a3055d73283f9936ee06a0eb468010a59c74/36705d119195773.6098e6fc4fb7f.png)